Summary:

Salon.com’s New Scheme More Than a Day’s Worth: An interesting point raised by Anne Holland on her blog: the free day of Premium Salon that…

Salon.com’s New Scheme More Than a Day’s Worth: An interesting point raised by Anne Holland on her blog: the free day of Premium Salon that Mercedes offers folks in exchange for sitting through a four-screen ad, is valued at about a nickel, in real terms. But the subscribers see it as much more than that “because, unlike a free copy of a print publication, they are not *just* getting one issue. They are getting to see a whole world of enticing content heretofore behind the subscription wall. They are Marco Polo with a day-pass to China.”

:Which is probably why every successful subscription seller I’ve interviewed has told me the same thing, ‘The content customers can access on the very first day better feel like it’s worth the entire amount of their subscription fee.’”

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