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American Greetings on Setting the Stage for Charging Subscribers (via TEoF: A story about why and how American Greeting started charging sub…

American Greetings on Setting the Stage for Charging Subscribers (via TEoF: A story about why and how American Greeting started charging subscribers for access to its sites/services americangreetings.com, bluemountain.com, and egreetings.com. “The short answer is that we successfully switched to a paid model because we had to…The long answer is that customers value the ability to send social expressions electronically and that we put a huge amount of effort into getting the details right when we were preparing to make the switch.” Interesting details on how a free site can make a transition to a paid site…

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