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More Details On Salon.com’s Free Day Pass: MediaPost does a story on “Ultramerical”, the ad format being used by Mercedes Benz on Salon.com.…

More Details On Salon.com’s Free Day Pass: MediaPost does a story on “Ultramerical”, the ad format being used by Mercedes Benz on Salon.com. The ad format does not “break new ground” contrary to what the headline says, but of course it is an innovative use of sponsoring users to test out Salon.com’s premium content for a day. “The value goes beyond the format, though. By enabling an honest swap of ad viewing attention for access to premium content, Salon

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