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RealNetworks Books Media Player Revenues With Subscription Sales; Subscriber Acquisition Costs Increase: A small but curious detail in its l…

RealNetworks Books Media Player Revenues With Subscription Sales; Subscriber Acquisition Costs Increase: A small but curious detail in its latest 10-Q. RealNetworks is now booking revenues from the sale of premium version of its RealPlayer Plus and RealJukebox Plus into its subscription service revenues.

Meanwhile, subscriber-acquisition costs for its RealOne subscription service is increasing, according to the filing. As the service gets more and more new content partners that refer new subscribers via their websites, the company incurs a corresponding increase in related payments to these partners.

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By Rafat Ali

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