Summary:

Not for online content, but for TV and mobile phone services. “It became clear that, in addition to movies, sport would be the key to persua…

Not for online content, but for TV and mobile phone services. “It became clear that, in addition to movies, sport would be the key to persuading people to pay for television.” Sounds familiar? It simply bought out rights for premier sports championships and then upsold packages based on these games.

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By Rafat Ali

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