Summary:

Audible.com Goes the Retail Route to Sell Subscriptions: Here’s an idea: go offline. Audible.com has signed up with direct reseller Zones to…

Audible.com Goes the Retail Route to Sell Subscriptions: Here’s an idea: go offline. Audible.com has signed up with direct reseller Zones to sell its downloadable audio subscription service. Zones sells brand-name electronic products through print and online catalogs. Consumer subscription websites have not really experimented with trying to sell subscriptions offline, except perhaps WSJ.com, which tried selling online subscription packages through CDs. These CDs were marketed at bookstores, but the concept never took off. Maybe it was ahead of its time. Other sites/services that could try using offline route: ConsumerReports.org, RealOne SuperPass service, fantasy sports sites, among others. For example, fantasy sports sites may try giving away free CDs (with subscription offers, ala AOL CDS) at sports venues; subscription-based tech sites could give away CDs at conventions; and so on…

Has anybody heard of such “street-marketing” efforts by subscription sites? Let me know…

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