Summary:

Will You Accept WSJ.com Subscription Charge on Your Phone Bill?: This could be a common reality, if PaymentOne has its way. An interview wit…

Will You Accept WSJ.com Subscription Charge on Your Phone Bill?: This could be a common reality, if PaymentOne has its way. An interview with CEO Joe Lynam, where he explains how consumers are charging online content and internet access fees to their phone bills, using the company’s technology. This is a nascent market, and is perhaps the best way to overcome online consumer’s inertia in using credit cards, especially shopping cart/registration process abandonment. It is also useful in countries where credit card adoption is low.

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By Rafat Ali

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