Summary:

Convenience and Organization Key for Content Sales: Vin Crosbie writes a provocative column about the role of convenience in access and paym…

Convenience and Organization Key for Content Sales: Vin Crosbie writes a provocative column about the role of convenience in access and payment schemes for online paid content adoption. He also analyzes the role of content organization on a webpage and its effect on online user consumption. “Next time you hear someone with vast quantities of online content bemoan the fact consumers won’t pay to access it, remember: The quantity, and even the quality, of content is moot unless the content is managed in a way consumers find convenient.”

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