Summary:

Branded ISPs Back in Fashion, Banking on Premium Services: After suffering through one wave of failed branded ISP marriages, content compani…

Branded ISPs Back in Fashion, Banking on Premium Services: After suffering through one wave of failed branded ISP marriages, content companies again want to take a piece of the action. Following similar announcements from Yahoo and iVillage, the recent unveiling of a Walt Disney-Microsoft partnership to offer a family-oriented ISP makes the trend official.

“The goal–boosting revenue and establishing stronger relationships with customers–remains the same. But customers may now have more incentive to bite into brands, because online content is increasingly walled off behind subscriptions and pay-per-view setups.”

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