Summary:

An excellent analysis by eMarketer on the assumption that if a consumer has broadband access, he or she will pay for premium online content.…

An excellent analysis by eMarketer on the assumption that if a consumer has broadband access, he or she will pay for premium online content. “Greater bandwidth on the PC and the mobile phone will open up greater opportunities for content providers, but it would be perilous to look at broadband as the panacea for online content. Bad content is no more interesting, just because we can see it in moving pictures. Internet users will pay for quality content and services that are unique, have few free alternatives and are tailored to particular users and particular platforms.”

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