Summary:

The Most Confusing (or Confused?) Study of the Year Award: “The Online Publishers Association (OPA) announced today the results of an audien…

The Most Confusing (or Confused?) Study of the Year Award: “The Online Publishers Association (OPA) announced today the results of an audience affinity study conducted in partnership with Millward Brown IntelliQuest and comScore Networks. These results establish a link between consumer affinity toward media Web sites and a positive predisposition toward advertisements delivered by those sites.” Enough said.

Comments have been disabled for this post