Summary:

Number of Visits On Your Site Can Tell a Lot: Vin Crosbie writes about an important metric to gauge whether converting your website from fre…

Number of Visits On Your Site Can Tell a Lot: Vin Crosbie writes about an important metric to gauge whether converting your website from free to paid access will be successful: the statistic is called “visitation frequency”, that is, how frequently does your site’s average user visit? The more frequently the site’s average user visits, the more valuable its content is to the average user and the more likely the publisher can charge for access, according to Crosbie.

“So, if you’re trying to decide whether you can successfully switch your site from free to paid access, examine your site’s Web logs and calculate its visitation frequency. If that frequency is high, say 10 or more visits per month, that’s a telltale that you can charge a subscription fee for those visits.”

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