Summary:

Pricing and the Art of Consumption: Harvard Business Review has a great article about the triumverate of pricing, payment frequency and cons…

Pricing and the Art of Consumption: Harvard Business Review has a great article about the triumverate of pricing, payment frequency and consumption behavior. The article, of course, is not available online, but Rich Gordon summarizes the main points in the posting on E-media Tidbits.

“The HBR article suggests that the less frequently consumers are billed, the less likely they are to use a service. And the less they use the service, the less likely they are to renew.”

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By Rafat Ali

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