Summary:

Bill Gates on Subscription Services: An interview coinciding with the launch of Microsoft’s new digital media platform Windows Media 9 Serie…

Bill Gates on Subscription Services: An interview coinciding with the launch of Microsoft’s new digital media platform Windows Media 9 Series.

“Subscription services are a great way for music labels and movie studios to expand their distribution…The technology foundation for these services needs to deliver the best possible audio and video quality at the lowest possible cost, to do so securely and to provide broad reach in terms of the size of their potential customer base. With Windows Media Player 9 Series, we’ve worked hard to provide seamless access to a variety of third-party services right from within the player itself. The user gets a great experience that fits right into how they use the player for other tasks. And for the owner of the subscription service, Microsoft has helped link them directly to their customers to expand their business opportunities.”

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