Cashing In On Connections: Despite dot-com meltdown, subscription sites are thriving by helping friends get back in touch with one another. The story talks “community” (commercial, of course) sites such as Ancestry.com, Classmates.com, and Match.com, among others.
“What separates connection sites from other online businesses is a matter of basic economics. Many e-commerce sites offer what people have always been able to find outside their front doors: pet food, magazines, toys and groceries. Successful community sites sell something that only the Internet can provide: the power to find people who would otherwise be out of reach.”