Summary:

SMS Services in Europe Signals User’s Shift: Text messages for Europe’s mobile phone operators signals an attitude shift among consumers: wi…

SMS Services in Europe Signals User’s Shift: Text messages for Europe’s mobile phone operators signals an attitude shift among consumers: with SMS services leading the way, Internet companies are finding it easier to tempt users to new paid services such as video games, language courses and utility pricing services.

Most analysts see little chance that users will pay for most services en masse. But for some Internet sites, the risk is paying off.

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