Summary:

Economist.com’s Sponsored Premium Content Strategy: Rich Gordon points out Economist.com’ rather innovative strategy for its premium content…

Economist.com’s Sponsored Premium Content Strategy: Rich Gordon points out Economist.com’ rather innovative strategy for its premium content: “I requested an e-mail alert for stories about “E-commerce, the Internet, and mobile e-business” published in The Economist. When I clicked on the headline link in today’s newsletter, I got an interstitial screen that said: “This is a premium content article on Economist.com that is normally available only to subscribers. You have access to this article at no charge because this part of the site is sponsored by Inter-Continental Hotels and Resorts.” Essentially, Economist.com is selling a sponsorship for content that would otherwise be behind the registration screen.”

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