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Will Users Pay of News Webcasts?: Reuters analyzes whether users will pay for news webcasts, in wake of ABC News’ decision to start charging…

Will Users Pay of News Webcasts?: Reuters analyzes whether users will pay for news webcasts, in wake of ABC News’ decision to start charging for its online news clips and webcasts.

“The key to success, Boro said, is gearing news packages to the interests of individual subscribers, beyond the simple personalization settings available on some Web sites. And the “experience” of using the subscription product should be far more engaging than a regular Web site, he said.”

“Leslie Grandy, a general manager in RealNetworks’ media distribution group, said the money that the news media earns from subscriptions is used to boost the quality of the product.”

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