Summary:

The biggest hurdle in the adoption of paid content is, of course, the payment models. Despite the somewhat tepid reception to micropayments,…

The biggest hurdle in the adoption of paid content is, of course, the payment models. Despite the somewhat tepid reception to micropayments, companies such as BT have developed a “satisfactory model.”

“In keeping with its new image as a thrusting, modernizing company rather than the dawdling behemoth of old, it is hoping all that will change with the launch of BT Click & Buy in September this year. Something of a departure for the company, it is part of a concerted push to put BT at the heart of online behavior in general, and high speed broadband access in particular. The idea being that the combination of the trusted BT brand name and a simple, user- friendly system will make it immeasurably easier for sites to charge between 50p and £5 for chunks of content, be they articles, video clips or audio tracks.”

Perhaps the most promising pricing technology in the market, at least in concept.

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