Summary:

How Many Users Can You Lose When Going Pay?: An analysis story from a U.K. perspective, on how much and for what are users willing to pay on…

How Many Users Can You Lose When Going Pay?: An analysis story from a U.K. perspective, on how much and for what are users willing to pay online. The question facing the majority of content sites, according to the story, is not whether they should migrate to a paid-for format, but how they can do so without losing the majority of their customers.

Interesting point: Iain Linkleter, commercial director of Rivals.net, believes that it is important for paid- for services to give something physical to people, as well as being on their computer screens.

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