Summary:

Barron’s, the financial weekly from Dow Jones, has launched an electronic edition using NewsStand’s technology. The promotional subscription…

Barron’s, the financial weekly from Dow Jones, has launched an electronic edition using NewsStand’s technology. The promotional subscription price currently is $5.99 per month for the first two months. Thereafter, subscriptions will cost $11.99 per month. Single copies may also be purchased for $3.50.

The company expects “great demand for the new NewsStand version, especially in those markets that don’t receive Saturday delivery. If the project is a success, Dow Jones might consider a NewsStand version of The Wall Street Journal, a spokesman said, but no decisions have been made.”

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