Movielink Hires Top Execs. for On-Demand Service: Movielink, the much delayed video-on-demand service, has hired three top executives. Movielink, now set to launch in December, is backed by Sony Pictures, Viacom’s Paramount, Metro-Goldwyn-Mayer, AOL Time Warner’s Warner Bros. and Vivendi Universal.
“The service, which will sell downloads from a library of new and classic films over the Internet, has been slow to start as Hollywood struggles with new distribution models and the threat of Internet piracy. What’s more, arguments abound about the fundamental strengths of sending video via IP (Internet Protocol) networks rather than using on-demand delivery through cable and satellite set-top boxes, which the major film studios have been targeting for distribution.”