Summary:

Newspaper’s Litmus Test: How local newspaper sites should be looking at their online ventures in a different light: “A litmus test is how yo…

Newspaper’s Litmus Test: How local newspaper sites should be looking at their online ventures in a different light: “A litmus test is how your company views all those thousands of unique visitors who read the newspaper’s content online for free. If the opinion is that they should either subscribe to the paper or pay an access fee, you work for a newspaper company. If the opinion is that the Internet presents a new business model that deserves time and resources, you work for a media company.”

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