Streaming Sites Favor Ad Model, But How Long?: Streaming media content sites favor streaming advertising over subscription by a 60 percent to 13 percent margin, according to a new research report.
The research was based on an analysis of 38 streaming content providers. Subscription services in the group of selected sites include AOL, which does host banner ads surrounding the media player box, but it is primarily subscription based (users have to either subscribe to AOL, or pay AOL a content fee of $14.95/month for access to programming). The most glaring omission: RealNetworks, since it is both ad-supported and subscription-based.
Of the sites analyzed, over 21 percent of sites selected have no in-stream advertising whatsoever, although banner are placed on pages that contain streaming content.