Summary:

Valuing Content: Not directly related to media content, rather commercial content, but some important lessons: How do you value the price of…

Valuing Content: Not directly related to media content, rather commercial content, but some important lessons: How do you value the price of your content, if you want to keep it free? Do you value it in terms of how much of it leads to sales calls? “We don’t have a dollar figure. What would you do? Tag every piece of content separately and track whether a commercial inquiry comes from a given article? Ask every client exactly what made her hire you?”

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