Summary:

IVillage’s Quest for Revenues: This is probably the way to go for multi-interest, demographic-based sites: in order to subsidize its content…

IVillage’s Quest for Revenues: This is probably the way to go for multi-interest, demographic-based sites: in order to subsidize its content, iVillage (Nasdaq: IVIL) is launching branded products like vitamins, books and others categories. The NYT story also details other e-commerce efforts by iVillage, including tying up with ISPs.

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