Summary:

An interview with John Riccitiello, president and chief operating officer of Electronic Arts, the $1.7 billion game publisher, on how broadb…

An interview with John Riccitiello, president and chief operating officer of Electronic Arts, the $1.7 billion game publisher, on how broadband adoption will change the ever growing gaming industry. “At some point soon, some combination of EA with a satellite operator, or EA with a cable operator, or even a cable operator with two or three content players is going to figure out an economic model that will permit us to make money from 40 million people with $300 or $400 boxes on top of their TVs and some sort of a cheap wire in the house or a radio connection to the PC.”

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