App developers will have a new way to reach potential users on Twitter: The company announced Thursday that it will support mobile-app install cards, meaning that users can install apps directly from a tweet. The ads will be powered by MoPub, the ad exchange Twitter acquired in the fall of last year, and will work for both iOS and Android phones. The apps are installed via Twitter’s Card system, and Twitter mentioned participation from Spotify, Kabam, HotelTonight and Deezer. It’s arguably Twitter’s highest-value ad yet, and could stand to bring in good revenue for the company as it establishes its ad network.
Users of Samsung Galaxy phones and tablets can download a new Kindle app produced in partnership with Amazon. The app, Kindle for Samsung, has a new interface and gives away one ebook a month. Read more »
Building an advertising-based business from scratch is hard. When we first decided that a platform should have non-traditional advertising, people thought we were crazy (they still do!). We could have plastered our pages with annoying, intrusive banners and hit the jackpot. But we took the long road instead, putting discovery at the center. Read more »