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Video data holds a treasure trove of marketing data, yet few companies know how to gather and analyze that data in a smart way. Now that the tools are available and more accessible, more companies can analyze this data to better understand their sales and marketing numbers. Read more »

On The Web

Aereo has plans to expand to 50 cities within the next 18 months if it wins its Supreme Court case, reports the Houston Chronicle, which recently got a tour of the Aereo facility there. The company is still keeping mum on current subscriber numbers, but CEO Chet Kanojia told the Chronicle that it’s already profitable in Houston, where it has hardware to serve up to 40,000 subscribers. Aereo has to defend itself in front of the Supreme Court in two weeks.

In Brief

Chromecast owners just got a few more ways to beam audio to the big screen: Player FM, a podcast app and cloud service that we previously covered on Gigaom, added Chromecast support to its Android app Friday. Also now Chromecast-capable is Rocket Music, an Android music player that includes features like an equalizer and lyrics viewing. Don’t want to listen to your podcasts or music on your TV? Then you can always turn Chromecast into a networked audio player.

In Brief

This is pretty cool: Some developers from the Telefonica-owned European mobile carrier O2 have been toying with the idea to use an Android smart watches as a Chromecast remote. The O2 Lab team first used Google’s newly-released Android Wear SDK to build a basic remote control app, and then ported the same app to Sony’s Android-powered smart watch – presumably because they wanted to run it on an actual device as well. Check out the video below:

In Brief

Lyve Minds, the personal media startup founded by former Apple exec Tim Bucher, is opening up pre-orders for its Lyve Home device on April 22nd, according to a newsletter sent out to subscribers Tuesday. Lyve Home, which helps to back up photos and synchronize them across your devices, will sell for $300, and the company just previewed some of its functionality in a stylish new YouTube video. Lyve Minds was previously known as Black Pearl Systems, and Bucher told me all about his plans at CES.

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